Jordi Carbonell, CEO of Matic, was recently interviewed by Duros a Quatre Pessetes, where he discussed the company's journey from a distributor of textile machinery to a global manufacturer of innovative products using cutting-edge technology. Matic has more than 50 years of experience in the commercialization of machinery and accessories for the textile sector and has expanded into other sectors such as sun protection, digital printing, and technical curtains.
During the interview, Carbonell spoke about the company's products, which include machines that store and cut fabric rolls of different widths and weights, welding machines, and inspection machines for quality control. He emphasized the importance of integrating technology into these products, especially for niche markets such as the textile advertising sector. Carbonell also discussed the company's evolution from a purely distribution business to a manufacturing company that sells products worldwide.
When asked about the challenges faced during this transition, Carbonell attributed the company's success to its adaptability, perseverance, and focus on innovation. He acknowledged that the last ten years have been particularly difficult, with the global financial crisis of 2008-2010 and the COVID-19 pandemic posing significant challenges. However, he emphasized that these crises had taught valuable lessons and enabled the company to emerge stronger.
Carbonell also talked about Matic's key objective of meeting the customer's requirements and how this focus on innovation was a constant challenge for the company. He mentioned the United States as an important market for Matic and highlighted the competitive and unique nature of the market.
Overall, Carbonell's interview provided insights into the journey of Matic and its commitment to offering innovative products with cutting-edge technology and high-quality services.
Interview to Jordi Carbonell